BAVARIA TOURISM is the official marketing company for the Bavarian tourism and leisure industry. All marketing activities run under the claim “Bavaria—traditionally different.”
The main focus is the communication of authentic stories about Bavarian personalities and their way of life. They show Bavaria in a traditional, yet modern, light and embody the distinctiveness of Bavaria as a travel destination.
All stories can be found on the main website www.bayern.by/traditionally-different in the style of a travel magazine and are communicated through all other channels by BAVARIA TOURISM.
