Sir creates one-of-a-kind hotel experiences in some of the most interesting neighborhoods in the world. We take all the local specialties, surprises, strangeness and secrets – and amplify it with our own personal take on modern luxury. Just like our guests – no two Sirs are the same.
Sir Hotels is a boutique hotel collection, founded by Liran Wizman in Amsterdam in 2013 with the opening of Sir Albert, located in a former diamond factory. In 2016, Sir Savigny opened in the heart of West Berlin, followed by a second outpost in Amsterdam, Sir Adam. 2017 saw the openings of Sir Nikolai in Hamburg and Sir Joan on Ibiza. Sir Hotels cater to those who are looking for authentic stories and distinctive locations. Each hotel has stunning interior design, exceptional restaurants and bars, and specializes in providing guests unique experiences on and off property.