The demands of people between twenty-five and forty, Generation Y, differ significantly from those of the classic traveler. Catering to interests, happiness, and informality lie at the heart of their life ideology. Taking the place of the merits of long-distance travel, flexibility in the design of their experiences, spontaneity, creativity, and friendships are now the measure of all things. The adventures offered by the YOLO repertoire have been tailor-made for them. With the Y as the hallmark of a new class of experience.