“Fun, friendly, come as you are” declares one, “Independent, enchanting, exciting” announces the other—two hotel concepts unified by the same initial impulse that grew into remarkably unique projects. The Berlin-based Michelberger Hotel and The Student Hotel are both design destinations, seek to achieve cozy, stimulating environments for guests and locals alike, and go far beyond merely providing visitors a place to lay their heads.
What sets their models apart from each other is The Student Hotel’s expansion into a multitude of cities across Europe, while the Michelberger Hotel is committed to local development including a music studio, coconut water brand, and beverage company. So how did the two ideas that started so similarly—and still maintain the same core concept— grow into different ventures and how did their perspectives have evolved over time?
Laura Nolte, VP Brand, Marketing & Communications at Sir Hotels talks to Tobias Tanner, professional insider and founder of Valise network, Hamburg-based world-class photographer Ivo von Renner and… Read more
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