Onno and Alexa Poortier, the founders of NOW (itmustbeNOW.com) is forming a global community of likeminded people who believe travellers and the travel industry to be a Force for Good.
We are at an urgent and defining moment for our planet and we are living in a rapidly changing world with more extreme events. Over 1.3 billion people travel world-wide and it is a booming trillion-dollar industry but so are the massive negative impacts that need to be changed. We are the problem … and NOW explains how every individual can be the solution and that it is our collective responsibility to change the way we travel.
The Poortiers will simplify sustainability and illustrate how an informed, inspired and empowered traveller holding the wallet can boldly scrutinise the values and integrity of companies they support and make a positive difference to people and planet. NOW urges Forces for Good to only support inspiring and responsible accommodations and destinations that offer truly sustainable travel experiences.