Alexa Poortier, the Founder of NOW Transforming Hospitality GmbH, launched itmustbeNOW.com on Earth Day 2017.
At this most urgent of times, Alexa believes that each of us have the responsibility to act NOW to help keep our planet healthy for us and future generations. Having seen how travel drives economies and growth, as well as the shocking negative impacts created by people and companies in many destinations, itmustbeNOW.com aims to boldly inform, inspire and empower travellers to be a Force for Good and to only support sustainable travel experiences.
Thirty five years of international work experience includes a VP, Global Distribution and Business Development role with NewsCorp/Star Network, Sumitomo/JetTV and CNBC/ABN; a Group Director role with Edelman/JMA PR in Taiwan and China; and an advisory, operational and PR role with luxury hotels in Canada, HK, India and Switzerland.
